Omniture - Criticism

Criticism

Critics have accused Omniture of attempting to hide the fact they are collecting data. Critics claim they do this by sending the information to a domain name that looks and sounds similar to an IP address used to connect to devices on the local network and not the Internet. This has led to speculation that the domain name is used to trick users or firewall rules. Omniture's SiteCatalyst and SearchCenter products use the 2o7.net domain name.

Omniture collects data from Apple and Adobe, who use Omniture to collect usage statistics across their products. It is possible to opt-out of the Omniture data-collection system, and to block the tracking.

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