Production
The film is based on reincarnation. Shooting of the film began in January 2007 at various locations in India. The film was released on 9 November 2007.
Om Shanti Om created a record of sorts by going in for an unheard of 2000 prints (worldwide) release. This was the highest number of prints (including digital) for any Indian movie at the time of its release. Om Shanti Om set an other record for registered pre-advance booking of 18,000 tickets in a chain of theaters in national capital Delhi a couple of days before the advance booking was to start.
Red Chillies Entertainment had reportedly sold the world rights for the film to Eros International for an amount between Rs.720-750 million. Baba Films, production and distribution company, had offered a record Rs.110 million for the rights to the Mumbai Circuit, easily surpassing the highest amount ever paid for the territory of Rs.85 million for Jaan-E-Mann.
A book, titled The Making of Om Shanti Om and written by Mushtaq Sheikh, has been released after the release of the film. The book gives an insight about the production and happenings behind the camera of the film.
Read more about this topic: Om Shanti Om
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