Production
The film is based on reincarnation. Shooting of the film began in January 2007 at various locations in India. The film was released on 9 November 2007.
Om Shanti Om created a record of sorts by going in for an unheard of 2000 prints (worldwide) release. This was the highest number of prints (including digital) for any Indian movie at the time of its release. Om Shanti Om set an other record for registered pre-advance booking of 18,000 tickets in a chain of theaters in national capital Delhi a couple of days before the advance booking was to start.
Red Chillies Entertainment had reportedly sold the world rights for the film to Eros International for an amount between Rs.720-750 million. Baba Films, production and distribution company, had offered a record Rs.110 million for the rights to the Mumbai Circuit, easily surpassing the highest amount ever paid for the territory of Rs.85 million for Jaan-E-Mann.
A book, titled The Making of Om Shanti Om and written by Mushtaq Sheikh, has been released after the release of the film. The book gives an insight about the production and happenings behind the camera of the film.
Read more about this topic: Om Shanti Om
Famous quotes containing the word production:
“I really know nothing more criminal, more mean, and more ridiculous than lying. It is the production either of malice, cowardice, or vanity; and generally misses of its aim in every one of these views; for lies are always detected, sooner or later.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)
“Perestroika basically is creating material incentives for the individual. Some of the comrades deny that, but I can’t see it any other way. In that sense human nature kinda goes backwards. It’s a step backwards. You have to realize the people weren’t quite ready for a socialist production system.”
—Gus Hall (b. 1910)
“By bourgeoisie is meant the class of modern capitalists, owners of the means of social production and employers of wage labor. By proletariat, the class of modern wage laborers who, having no means of production of their own, are reduced to selling their labor power in order to live.”
—Friedrich Engels (1820–1895)