Production
The film is based on reincarnation. Shooting of the film began in January 2007 at various locations in India. The film was released on 9 November 2007.
Om Shanti Om created a record of sorts by going in for an unheard of 2000 prints (worldwide) release. This was the highest number of prints (including digital) for any Indian movie at the time of its release. Om Shanti Om set an other record for registered pre-advance booking of 18,000 tickets in a chain of theaters in national capital Delhi a couple of days before the advance booking was to start.
Red Chillies Entertainment had reportedly sold the world rights for the film to Eros International for an amount between Rs.720-750 million. Baba Films, production and distribution company, had offered a record Rs.110 million for the rights to the Mumbai Circuit, easily surpassing the highest amount ever paid for the territory of Rs.85 million for Jaan-E-Mann.
A book, titled The Making of Om Shanti Om and written by Mushtaq Sheikh, has been released after the release of the film. The book gives an insight about the production and happenings behind the camera of the film.
Read more about this topic: Om Shanti Om
Famous quotes containing the word production:
“In the production of the necessaries of life Nature is ready enough to assist man.”
—Henry David Thoreau (1817–1862)
“To expect to increase prices and then to maintain them at a higher level by means of a plan which must of necessity increase production while decreasing consumption is to fly in the face of an economic law as well established as any law of nature.”
—Calvin Coolidge (1872–1933)
“It is part of the educator’s responsibility to see equally to two things: First, that the problem grows out of the conditions of the experience being had in the present, and that it is within the range of the capacity of students; and, secondly, that it is such that it arouses in the learner an active quest for information and for production of new ideas. The new facts and new ideas thus obtained become the ground for further experiences in which new problems are presented.”
—John Dewey (1859–1952)