Olimpia Milano, known as EA7 Emporio Armani Milano for sponsorship reasons, is a Lega Basket Italian professional basketball team, based in Milan, Italy, founded in 1936 by Milan businessman Adolfo Bogoncelli. Its colors are red and white, and the team is sometimes referred as "Scarpette Rosse" (Little Red Shoes) because team officials imported red Converse All-Star shoes for players from the United States . The tag line stuck, and the nickname is still used by many fans today.
As usual in the Italian league, their sponsorship has kept the team name changing frequently. From 1936 until 1955, Borletti sponsored the club, then sponsorship changed to Simmenthal until 1973. Other famous sponsorships were Billy, Simac, Tracer and Philips in the Eighties. For past club sponsorship names, see the list below.
It's the most titled basketball team in Italy, having won 25 Italian Championships, 3 European Champions Cups, 4 Italian National Cups, 1 Intercontinental Cup, 3 Saporta Cups, 2 Korać Cups and many other youth titles.
Well-known players that have played with the team have included: Bill Bradley, Antoine Carr, Mike D'Antoni, Earl Cureton, Joe Barry Carroll, Bob McAdoo, Dino Meneghin, Ken Barlow, Albert King, Marc Iavaroni, Aleksandar Djordjevic, Antonio Davis, Darryl Dawkins, Hugo Sconochini, Gregor Fučka, Dejan Bodiroga, Rolando Blackman, Anthony Bowie, Thurl Bailey, Beno Udrih, Alejandro Montecchia, Danilo Gallinari and lately Maurice Taylor.