Sun Tzes Offensive Strategies
Overt - Offensive Strategy 1.To knock out a business rival so as to take over his company
2.To knock out a competing product so as to take over its market share
Covert – Offensive Strategy 1.Keep as low a profile as possible while making offensive moves
e.g:Pepsi uses an attack strategy against Coke in China by locating its bottling plants in the interior provinces
Read more about this topic: Offensive Marketing Warfare Strategies
Famous quotes containing the word offensive:
“How much atonement is enough? The bombing must be allowed as at least part-payment: those of our young people who are concerned about the moral problem posed by the Allied air offensive should at least consider the moral problem that would have been posed if the German civilian population had not suffered at all.”
—Clive James (b. 1939)