Offensive Marketing Warfare Strategies - Sun Tzes Offensive Strategies

Sun Tzes Offensive Strategies

Overt - Offensive Strategy 1.To knock out a business rival so as to take over his company

2.To knock out a competing product so as to take over its market share

Covert – Offensive Strategy 1.Keep as low a profile as possible while making offensive moves

e.g:Pepsi uses an attack strategy against Coke in China by locating its bottling plants in the interior provinces

Read more about this topic:  Offensive Marketing Warfare Strategies

Famous quotes containing the word offensive:

    “Hats divide generally into three classes: offensive hats, defensive hats, and shrapnel.”
    —Katharine Whitehorn (b. 1926)