Sun Tzes Offensive Strategies
Overt - Offensive Strategy 1.To knock out a business rival so as to take over his company
2.To knock out a competing product so as to take over its market share
Covert – Offensive Strategy 1.Keep as low a profile as possible while making offensive moves
e.g:Pepsi uses an attack strategy against Coke in China by locating its bottling plants in the interior provinces
Read more about this topic: Offensive Marketing Warfare Strategies
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