Fundamental Principles
There are three fundamental principles involved:
- Assess the strength of the target competitor. Consider the amount of support that the target might muster from allies. Choose only one target at a time.
Read more about this topic: Offensive Marketing Warfare Strategies
Famous quotes containing the words fundamental principles, fundamental and/or principles:
“This declared indifference, but as I must think, covert real zeal for the spread of slavery, I can not but hate. I hate it because of the monstrous injustice of slavery itself. I hate it because it deprives our republican example of its just influence in the world ... and especially because it forces so many really good men amongst ourselves into an open war with the very fundamental principles of civil liberty.”
—Abraham Lincoln (1809–1865)
“The science, the art, the jurisprudence, the chief political and social theories, of the modern world have grown out of Greece and Rome—not by favor of, but in the teeth of, the fundamental teachings of early Christianity, to which science, art, and any serious occupation with the things of this world were alike despicable.”
—Thomas Henry Huxley (1825–95)
“The same principles which at first view lead to skepticism, pursued to a certain point, bring men back to common sense.”
—George Berkeley (1685–1753)