Fundamental Principles
There are three fundamental principles involved:
- Assess the strength of the target competitor. Consider the amount of support that the target might muster from allies. Choose only one target at a time.
Read more about this topic: Offensive Marketing Warfare Strategies
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—Abraham Lincoln (1809–1865)
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“The same principles which at first view lead to skepticism, pursued to a certain point, bring men back to common sense.”
—George Berkeley (1685–1753)