Offensive Marketing Warfare Strategies - Fundamental Principles

Fundamental Principles

There are three fundamental principles involved:

  1. Assess the strength of the target competitor. Consider the amount of support that the target might muster from allies. Choose only one target at a time.

Read more about this topic:  Offensive Marketing Warfare Strategies

Famous quotes containing the words fundamental and/or principles:

    “When we walk the streets at night in safety, it does not strike us that this might be otherwise. This habit of feeling safe has become second nature, and we do not reflect on just how this is due solely to the working of special institutions. Commonplace thinking often has the impression that force holds the state together, but in fact its only bond is the fundamental sense of order which everybody possesses.”
    —Georg Wilhelm Friedrich Hegel (1770–1831)

    “It is always easier to fight for one’s principles than to live up to them.”
    —Alfred Adler (1870–1937)