Fundamental Principles
There are three fundamental principles involved:
- Assess the strength of the target competitor. Consider the amount of support that the target might muster from allies. Choose only one target at a time.
Read more about this topic: Offensive Marketing Warfare Strategies
Famous quotes containing the words fundamental and/or principles:
“There can be a fundamental gulf of gracelessness in a human heart which neither our love nor our courage can bridge.”
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“Amidst the downward tendency and proneness of things, when every voice is raised for a new road or another statute or a subscription of stock; for an improvement in dress, or in dentistry; for a new house or a larger business; for a political party, or the division of an estate;Mwill you not tolerate one or two solitary voices in the land, speaking for thoughts and principles not marketable or perishable?”
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