Fundamental Principles
There are three fundamental principles involved:
- Assess the strength of the target competitor. Consider the amount of support that the target might muster from allies. Choose only one target at a time.
Read more about this topic: Offensive Marketing Warfare Strategies
Famous quotes containing the words fundamental principles, fundamental and/or principles:
“This declared indifference, but as I must think, covert real zeal for the spread of slavery, I can not but hate. I hate it because of the monstrous injustice of slavery itself. I hate it because it deprives our republican example of its just influence in the world ... and especially because it forces so many really good men amongst ourselves into an open war with the very fundamental principles of civil liberty.”
—Abraham Lincoln (1809–1865)
“Much of what contrives to create critical moments in parenting stems from a fundamental misunderstanding as to what the child is capable of at any given age. If a parent misjudges a child’s limitations as well as his own abilities, the potential exists for unreasonable expectations, frustration, disappointment and an unrealistic belief that what the child really needs is to be punished.”
—Lawrence Balter (20th century)
“The proposition that Muslims are welcome in Britain if, and only if, they stop behaving like Muslims is a doctrine which is incompatible with the principles that guide a free society.”
—Roy Hattersley (b. 1932)