Fundamental Principles
There are three fundamental principles involved:
- Assess the strength of the target competitor. Consider the amount of support that the target might muster from allies. Choose only one target at a time.
Read more about this topic: Offensive Marketing Warfare Strategies
Famous quotes containing the words fundamental principles, fundamental and/or principles:
“This declared indifference, but as I must think, covert real zeal for the spread of slavery, I can not but hate. I hate it because of the monstrous injustice of slavery itself. I hate it because it deprives our republican example of its just influence in the world ... and especially because it forces so many really good men amongst ourselves into an open war with the very fundamental principles of civil liberty.”
—Abraham Lincoln (1809–1865)
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“With our principles we seek to rule our habits with an iron hand, or to justify, honor, scold, or conceal them:Mtwo men with identical principles are likely to be seeking fundamentally different things with them.”
—Friedrich Nietzsche (1844–1900)