Distribution
Following the failure of traditional film distributors to pick up Shore's films, The Clarion Fund retains a non-exclusive agreement to distribute Obsession, Relentless and The Third Jihad.
The film was initially distributed to college campuses in 2007 and in September 2008, the Clarion Fund, in cooperation with the Endowment for Middle East Truth, distributed 28 million DVDs of the film by mail, and in newspaper advertising supplements, predominantly in swing states.
The film was included in the first issue of the publication "The Judeo-Christian View", which was sent to priests and pastors in churches and synagogues in the United States.
The DVD was also distributed to all 30,000 members of the Republican Jewish Coalition.
Newspapers distributing the DVD included The New York Times, The Charlotte Observer, The Miami Herald, the Raleigh News & Observer, The Chronicle of Higher Education, and The Oregonian. The New York Times distributed approximately 145,000 DVDs in their national edition to Denver, Miami, Tampa, Orlando, Detroit, Kansas City, St. Louis, Philadelphia, and Milwaukee. According to a News & Observer blog post, whether the advertisement should be accepted was discussed, but publisher Orage Quarles made the "ultimate decision". The newspaper's vice president of display advertising noted, "Obviously, we have distributed other product samples, whether it's cereal or toothpaste."
Many of the newspapers distributing the DVD also published articles about the film, including The Morning Call of Allentown, Pennsylvania, The Charlotte Observer, The News-Press of Fort Myers, Florida, and The News & Observer of Raleigh, North Carolina. Newspapers that refused to distribute the DVD included the St. Louis Post-Dispatch, the Detroit Free Press, the News & Record of Greensboro, North Carolina, and The Plain Dealer of Cleveland, Ohio. News & Record president and publisher Robin Saul said: "It didn't meet our advertising standards. We were told its purpose was educational. We didn't see it as educational at all. It was fear-mongering and divisive." The editor John Robinson wrote: "As a journalist, my default position is to provide people with more knowledge, however troubling, rather than less. Were this truly an issue of the freedom of information, I would have argued to publish. But this was a paid advertisement presenting one side of an inflammatory issue."
New Films International acquired the film for international distribution.
Read more about this topic: Obsession: Radical Islam's War Against The West
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