Reception
The reception of Obama's logo was generally positive, and in some circles, highly praised. The Boston Globe beamed that "the ever-present rising sun logo has the feeling of a hot new Internet company." "It begins to break with tradition while also rooting itself in tradition," said Peter Krivkovich, CEO of Cramer-Krasselt advertising agency in Chicago. "Patriotism is the foundation, but above that is hope, opportunity, newness." David Morrison, president of Philadelphia-based market research firm Twentysomething Inc., said the logo has "a nice, contemporary, dynamic, youthful vibe about it." Designer Michael Bierut called Obama's branding "just as good or better" as the best commercial brand designs. "Every time you look, all those signs are perfect," Beirut said. "Graphic designers like me don't understand how it's happening. It's unprecedented and inconceivable to us. The people in the know are flabbergasted."
On the other hand, cartoonist Ward Sutton asked, "is it a zero and a sunset over a deserted highway?" "Too many type styles and colors. The look is left undefined. The designer may have been too inexperienced," he added.
Some have noted the similarity of Obama's campaign logo to others, namely those of Vietin Bank, The Sidney Hillman Foundation, City of Chandler, Arizona, the Taiwan Solidarity Union, and the Shanghai Cooperation Organisation. There is also some similarity to the European Union's Protected Designation of Origin and Protected Geographical Indication logos and the logo of Germany's Agenda-Glas AG. The official logo of the Democratic Alliance party of South Africa models their logo after Obama's campaign logo.
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