Rebranding
On 25 January 2007, NTL Ireland updated the electronic programme guide software to remove the NTL logo and all mention of the NTL name. However the UPC name has not replaced it, the areas which contained the NTL logo simply having been left blank. The colour scheme is still NTL's. From 31 January 2007, NTL and Chorus began advertising jointly, although the adverts were simply the ongoing campaign from NTL with the Chorus logo added to them.
In a Sunday Business Post article on 11 February 2007, UPC Ireland's marketing manager revealed that the rebrand was due to take place no later than May 2007. That did not happen, although, from July 2007, a composite "Chorus NTL" logo has been used in all advertising, with the tagline "A UPC Company" below. It is now expected that the full rebrand will take place in early 2008. In later September and early October NTL included a leaflet with its bills stating a new logo would appear on bills from 21 October. Although many took that to read that the relaunch would happen on that day, this did not occur.
On 14 August 2007 NTL launched a personal video recorder, the UPC Mediabox. Chorus will launch the same device in its cable areas in Autumn 2007. This was followed, on 30 October 2007, NTL and Chorus' websites were merged under a single site, though the composite Chorus NTL logo is used on the site rather than the UPC logo.
Most users of the EPG have now been switched fully to the new UPC EPG, taking the NTL EPG off air.
The company was rebranded on 4 May 2010.
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