NPG Music Club was an official website of Prince. Prince won a Webby Lifetime Achievement Award for the site in 2006. The site was launched at Studio 54 nightclub.
Membership was either $7.77 for Basic Monthly access or $100 for a premium annual membership. Basic Monthly Membership entitled members a minimum of three new NPG songs each month accompanied by corresponding music videos and a free one-hour radio show hosted by NPG members including Prince featuring music, commentary and original skits. Premium Annual Membership entitled members to preferred seating at all Prince concerts as well as VIP passes to all after shows and parties, plus a free copy of the limited Rave In2 the Joy Fantastic album. Following complaints about its traffic-heavy ticket section and its inability to deliver promised exclusives, Prince lowered the membership price to $2.50 a month or $25 for a lifetime membership.
The site had around 400,000 members. It opened on February 14, 2001 and closed on July 4, 2006. The site was replaced by 3121.com.
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