Logo
The Novo Nordisk logo since the year after the company’s foundation has been the Apis bull, one of the sacred animals of ancient Egypt. The Apis bull was worshipped as the incarnation of Ptah, creator of the universe, city god of Memphis and the patron deity of craftsmen. The logo is a stylised reproduction of an Egyptian statuette dating from circa 664–323 BC. It is ornamented with symbols representing, among other things, the dualities of life, day and night, life and death. The choice of the logo follows an old European chemists' tradition of identifying pharmacies by an animal symbol.
Read more about this topic: Novo Nordisk