North American Fur Trade - Social and Cultural Impact

Social and Cultural Impact

The fur trade and its actors has played a certain role in films and popular culture. It was the topic of various books and films, from James Fenimore Cooper via Irving Pichels Hudson's Bay of 1941, the popular Canadian musical My Fur Lady (music by Galt MacDermot) of 1957, till Nicolas Vaniers documentaries. However, in contrast to "the huddy buddy narration of Canada as Hudson's country", propagated either in popular culture as well in elitist circles as the Beaver Club, founded 1785 in Montreal the often male-centered scholarly description of the fur business does not fully describe the history. Chantal Nadeau, a communication scientist in Montreal's Concordia University refers to the "country wives" and "country marriages" between Indian women and European trappers and the Filles du Roy of the 18th century. Nadeau says that women have been described as a sort of commodity, "skin for skin", and they were essential to the sustainable prolongation of the fur trade.

Nadeau describes fur as an essential, "the fabric" of Canadian symbolism and nationhood. She notes the controversies around the Canadian seal hunt, with Brigitte Bardot as a leading figure. Bardot, a famous actress, had been a model in the 1971 "Legend" campaign of the US mink label Blackglama, for which she posed nude in fur coats. Her involvement in anti-fur campaigns shortly afterward was in response to a request by the noted author Marguerite Yourcenar, who asked Bardot to use her celebrity status to help the anti-sealing movement. Bardot had successes as an anti-fur activist and changed from sex symbol to the grown-up mama of "white seal babies". Nadeau related this to her later involvement in French right-wing politics. The anti-fur movement in Canada was intertwined with the nation's exploration of history during and after the Quiet Revolution in Quebec, until the roll back of the anti-fur movement in the late 1990s. Finally, the PETA celebrity campaign: "I'd rather go naked than wear fur", turned around the "skin for skin" motto and symbology against fur and the fur trade.

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