Business Growth
About this time, Mr. Munder began to think of printing in terms of beauty. He wanted more artistic work and saw a market for it. Moving to Water Street, the Munders, eight employees, and six treadle presses, turned out 1,000 impressions an hour. With the advancement of gas engines, it meant that the foot-power printing press was over. Companies were ordering work which Norman could use his creativity and originality to the fullest.
National recognition came with two carloads of books for a paper house, showing samples of fine papers and how they could be printed—and was accomplished by Norman alone. Though this was done in 1905, the book is still used today by publishers and printers. Afterwards, orders came in from the Library of Congress, the Boston Museum of Fine Arts, J.F. Morgan, John D. Rockefeller, and major institutions wanting catalogues and reproductions. His work closely approximates the quality of the "Old Masters." Etching reproductions were a specialty by the Munders, and it is almost impossible to tell a Munder reproduction from an original etching. Recognition included great friends like Frederic Goudy and Bruce Rogers, two of the most famous type designers and typographers in America.
Read more about this topic: Norman T.A. Munder
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