Private and Public Reciprocity
Private reciprocity, also known as internal reciprocity, emphasizes repaying favors because of personal morals and an inherent obligation. Failing to repay kind favors brings feelings of guilt.
Public reciprocity, also known as social reciprocity, emphasizes acts of reciprocity and kindness that are publicly acknowledged, where the receiver knows who the provider is, with no anonymity. There is less of a personal reward, as the individual now is rewarded for following the social norm.
Mark A. Whatley and colleagues (1999) found that people who receive a favor will often return the favor, as opposed to people who are not given a favor and have the opportunity to give a favor. They also found that people will give more favors, like a higher donation, if it is a public condition.
Read more about this topic: Norm Of Reciprocity
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