Norm of Reciprocity - Private and Public Reciprocity

Private and Public Reciprocity

Private reciprocity, also known as internal reciprocity, emphasizes repaying favors because of personal morals and an inherent obligation. Failing to repay kind favors brings feelings of guilt.

Public reciprocity, also known as social reciprocity, emphasizes acts of reciprocity and kindness that are publicly acknowledged, where the receiver knows who the provider is, with no anonymity. There is less of a personal reward, as the individual now is rewarded for following the social norm.

Mark A. Whatley and colleagues (1999) found that people who receive a favor will often return the favor, as opposed to people who are not given a favor and have the opportunity to give a favor. They also found that people will give more favors, like a higher donation, if it is a public condition.

Read more about this topic:  Norm Of Reciprocity

Famous quotes containing the words private, public and/or reciprocity:

    Never seem wiser, nor more learned, than the people you are with. Wear your learning, like your watch, in a private pocket: and do not merely pull it out and strike it; merely to show that you have one.
    Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)

    I am both a public and a private school boy myself, having always changed schools just as the class in English in the new school was taking up Silas Marner, with the result that it was the only book in the English language that I knew until I was eighteen—but, boy, did I know Silas Marner!
    Robert Benchley (1889–1945)

    Between women love is contemplative; caresses are intended less to gain possession of the other than gradually to re-create the self through her; separateness is abolished, there is no struggle, no victory, no defeat; in exact reciprocity each is at once subject and object, sovereign and slave; duality become mutuality.
    Simone De Beauvoir (1908–1986)