Private and Public Reciprocity
Private reciprocity, also known as internal reciprocity, emphasizes repaying favors because of personal morals and an inherent obligation. Failing to repay kind favors brings feelings of guilt.
Public reciprocity, also known as social reciprocity, emphasizes acts of reciprocity and kindness that are publicly acknowledged, where the receiver knows who the provider is, with no anonymity. There is less of a personal reward, as the individual now is rewarded for following the social norm.
Mark A. Whatley and colleagues (1999) found that people who receive a favor will often return the favor, as opposed to people who are not given a favor and have the opportunity to give a favor. They also found that people will give more favors, like a higher donation, if it is a public condition.
Read more about this topic: Norm Of Reciprocity
Famous quotes containing the words private, public and/or reciprocity:
“There is no private house in which people can enjoy themselves so well as at a capital tavern.... No, Sir; there is nothing which has yet been contrived by man by which so much happiness is produced as by a good tavern or inn.”
—Samuel Johnson (1709–1784)
“The basic idea which runs right through modern history and modern liberalism is that the public has got to be marginalized. The general public are viewed as no more than ignorant and meddlesome outsiders, a bewildered herd.”
—Noam Chomsky (b. 1928)
“Between women love is contemplative; caresses are intended less to gain possession of the other than gradually to re-create the self through her; separateness is abolished, there is no struggle, no victory, no defeat; in exact reciprocity each is at once subject and object, sovereign and slave; duality become mutuality.”
—Simone De Beauvoir (1908–1986)