Private and Public Reciprocity
Private reciprocity, also known as internal reciprocity, emphasizes repaying favors because of personal morals and an inherent obligation. Failing to repay kind favors brings feelings of guilt.
Public reciprocity, also known as social reciprocity, emphasizes acts of reciprocity and kindness that are publicly acknowledged, where the receiver knows who the provider is, with no anonymity. There is less of a personal reward, as the individual now is rewarded for following the social norm.
Mark A. Whatley and colleagues (1999) found that people who receive a favor will often return the favor, as opposed to people who are not given a favor and have the opportunity to give a favor. They also found that people will give more favors, like a higher donation, if it is a public condition.
Read more about this topic: Norm Of Reciprocity
Famous quotes containing the words private, public and/or reciprocity:
“The decision to have a child is both a private and a public decision, for children are our collective future.”
—Sylvia Ann Hewitt (20th century)
“Nothing is so foolish, they say, as for a man to stand for office and woo the crowd to win its vote, buy its support with presents, court the applause of all those fools and feel self-satisfied when they cry their approval, and then in his hour of triumph to be carried round like an effigy for the public to stare at, and end up cast in bronze to stand in the market place.”
—Desiderius Erasmus (c. 1466–1536)
“Between women love is contemplative; caresses are intended less to gain possession of the other than gradually to re-create the self through her; separateness is abolished, there is no struggle, no victory, no defeat; in exact reciprocity each is at once subject and object, sovereign and slave; duality become mutuality.”
—Simone De Beauvoir (1908–1986)