Rationale
Suppose a pendulum is swinging with a particular period T. For such a system, it is advantageous to perform calculations relating to the swinging relative to T. In some sense, this is normalizing the measurement with respect to the period.
Measurements made relative to an intrinsic property of a system will apply to other systems which also have the same intrinsic property. It also allows one to compare a common property of different implementations of the same system. Nondimensionalization determines in a systematic manner the characteristic units of a system to use, without relying heavily on prior knowledge of the system's intrinsic properties (one should not confuse characteristic units of a system with natural units of nature). In fact, nondimensionalization can suggest the parameters which should be used for analyzing a system. However, it is necessary to start with an equation that describes the system appropriately.
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