Related Terminology
Response bias is not the opposite of "non-response bias" but instead relates to a possible tendency of respondents to give an answer a) of which they believe that the questioner, or society in general, might approve or b) that they perceive would help yield a result that would tend to promote some desired goal of their own.
- Special issue of Public Opinion Quarterly (Volume 70, Issue 5) about "Nonresponse Bias in Household Surveys": http://poq.oxfordjournals.org/content/70/5.toc
Read more about this topic: Non-response Bias
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“The near explains the far. The drop is a small ocean. A man is related to all nature. This perception of the worth of the vulgar is fruitful in discoveries. Goethe, in this very thing the most modern of the moderns, has shown us, as none ever did, the genius of the ancients.”
—Ralph Waldo Emerson (1803–1882)