Definition of "commercial"
The FCC defines several different activities as being commercial in nature. Sponsorship of NCE stations is called underwriting, and stations may make announcements of these grants on-air. However, they may not accept money for such mentions, only goods and services, unless the sponsor itself is a non-profit, such as a charitable organization or public college. Money can be accepted if there is no on-air mention of the sponsor. NCE stations may also not mention prices or qualities of commercial products or services in any situation which would be construed as promoting or endorsing any company, regardless of whether it sponsors the station.
Underwriting spots are brief and to-the-point, as they must not be disruptive to programming. Additionally, underwriting spots on public TV are at the beginning or end of the TV show rather than in the middle, as they have increasingly become on commercial stations.
Read more about this topic: Non-commercial Educational
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