Definition of "commercial"
The FCC defines several different activities as being commercial in nature. Sponsorship of NCE stations is called underwriting, and stations may make announcements of these grants on-air. However, they may not accept money for such mentions, only goods and services, unless the sponsor itself is a non-profit, such as a charitable organization or public college. Money can be accepted if there is no on-air mention of the sponsor. NCE stations may also not mention prices or qualities of commercial products or services in any situation which would be construed as promoting or endorsing any company, regardless of whether it sponsors the station.
Underwriting spots are brief and to-the-point, as they must not be disruptive to programming. Additionally, underwriting spots on public TV are at the beginning or end of the TV show rather than in the middle, as they have increasingly become on commercial stations.
Read more about this topic: Non-commercial Educational
Famous quotes containing the words definition of, definition and/or commercial:
“The definition of good prose is proper words in their proper places; of good verse, the most proper words in their proper places. The propriety is in either case relative. The words in prose ought to express the intended meaning, and no more; if they attract attention to themselves, it is, in general, a fault.”
—Samuel Taylor Coleridge (1772–1834)
“Perhaps the best definition of progress would be the continuing efforts of men and women to narrow the gap between the convenience of the powers that be and the unwritten charter.”
—Nadine Gordimer (b. 1923)
“So by all means let’s have a television show quick and long, even if the commercial has to be delivered by a man in a white coat with a stethoscope hanging around his neck, selling ergot pills. After all the public is entitled to what it wants, isn’t it? The Romans knew that and even they lasted four hundred years after they started to putrefy.”
—Raymond Chandler (1888–1959)