A no-frills or no frills service or product is one for which the non-essential features have been removed to keep the price low. The use of the term "frills" refers to a style of fabric decoration. Something offered to customers for no additional charge may be designated as a "frill" - for example, free drinks on airline journeys, or a radio installed in a rental car. No-frills businesses operate on the principle that by removing luxurious additions, customers may be offered lower prices. Frills or tassles on a carpet are not necessary but make the rug look fancy. Frills on any goods are not necessary but are a luxury. No frills means to live without certain luxuries.
Common products and services for which no-frills brands exist include airlines, supermarkets, vacations and vehicles.
Read more about No Frills: No-frills Airlines, No-frills Holiday, No-frills Supermarkets, No-frills Automobiles, Other No-frills Companies
Famous quotes containing the word frills:
“In your Easter bonnet, with all the frills upon it,
You’ll be the grandest lady in the Easter parade.”
—Irving Berlin (1888–1989)