Behind The Highlander Name
NJIT is located in an area known as University Heights, formerly known as the Newark Highlands. While classified under the former location, NJIT’s mailing address used to be High Street, until it was renamed in memory of Dr. Martin Luther King, Jr. This reference to NJIT’s past is what brought about the mascot The Highlander.
In the academic year of 2006-07, NJIT athletics, in keeping with its move to NCAA Division I, created a new graphic identity. This includes a new Highlanders logo, developed by CN Foundry for NJIT. The logo depicts the traditional Highlander, whose ferocity and bravery against all odds are the stuff of legend.
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