Market and Sales
The Titan is not intended to challenge the big 3 "Detroit Trucks" in sales numbers, but rather is meant to be an alternative to them and provide Nissan with some in-roads into the highly competitive truck market. The name "Titan" was chosen to make up for the unsuitable name, "Junior."
Consumers in the south central part of the United States, which includes Texas, account for nearly 25% of Titan's sales in the United States.
Read more about this topic: Nissan Titan
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