Market and Sales
The Titan is not intended to challenge the big 3 "Detroit Trucks" in sales numbers, but rather is meant to be an alternative to them and provide Nissan with some in-roads into the highly competitive truck market. The name "Titan" was chosen to make up for the unsuitable name, "Junior."
Consumers in the south central part of the United States, which includes Texas, account for nearly 25% of Titan's sales in the United States.
Read more about this topic: Nissan Titan
Famous quotes containing the words market and/or sales:
“When General Motors has to go to the bathroom ten times a day, the whole country’s ready to let go. You heard of that market crash in ‘29? I predicted that.... I was nursing a director of General Motors. Kidney ailment, they said; nerves, I said. Then I asked myself, “What’s General Motors got to be nervous about?” “Overproduction,” I says. “Collapse.””
—John Michael Hayes (b. 1919)
“There are no galley-slaves in the royal vessel of divine love—every man works his oar voluntarily!”
—St. Francis De Sales (1567–1622)