Nikon at Jones Beach Theater - Later Years and Today

Later Years and Today

In 2002, the company of clothing designer Tommy Hilfiger purchased the naming rights to the venue, renaming it "Tommy Hilfiger at Jones Beach Theater" for four years. On April 13, 2006, Tommy Hilfiger's company, under new ownership, declined its option to keep the company's name on the theater, and naming rights were purchased by the camera company Nikon, which renamed the venue "Nikon at Jones Beach Theater".

The venue has a strict no-alcohol policy except in designated VIP boxes located behind the orchestra and the VIP tent area. Separate additional tickets are required to enter the popular VIP tent area.

In 2009, Jones Beach introduced The Bay Stage, which has a general admission capacity of 5,000. The performances are staged behind the concessions on the theater property. The theater property is located a short distance from the VIP area but The Bay Stage events cannot be viewed or heard from the VIP area.

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