History
Laser III Synthetic Black/Blue/Volt Colorway Laser IV Synthetic White/Black/Total Orange Colorway Laser IV KangaLite Black/Yellow/Silver ColorwayThe Total 90 brand name is derived from the 90 minutes traditionally played in a football match, with 'Total' implying that the athlete who represents the 'Total 90' ethos is capable if giving maximum effort at any point in the game. It is now commonly abbreviated by Nike themselves to 'T90'.
The majority of Total 90 apparel is designed for athletic purposes and is made up of various materials that absorb sweat and transfer it to the outside of the material so it can evaporate quickly. More ventilated material is usually placed in areas more prone to sweat collecting such as the underarms and neck area.
In 2007, Nike introduced a new boot, the Nike Total 90 Laser. The boot's main feature was the concentric rubber rings (shot-shield) on the top of the boot, which, it was claimed, improved accuracy, swerve and power. It also boasted a "E-Vent" membrane throughout the boot's upper, which increased breathability, while blocking absorption. The boot's marketing involved several Nike-endorsed players, including Gennaro Gattuso, Carles Puyol, Gonzalo Higuaín, Diego, Fabio Cannavaro, Torsten Frings, Wesley Sneijder, Wayne Rooney, Michael Essien, Rafael Márquez, Fernando Torres, and Florent Malouda.
In April 2008, the Total 90 Laser was followed by the Total 90 Laser II. This version featured a refined "sweet spot" and reduced the area of exposed laces. The high density material of the "sweet spot" combined with the rings to help keep the ball down and add swerve to the ball.
Read more about this topic: Nike Total 90
Famous quotes containing the word history:
“The disadvantage of men not knowing the past is that they do not know the present. History is a hill or high point of vantage, from which alone men see the town in which they live or the age in which they are living.”
—Gilbert Keith Chesterton (1874–1936)
“There are two great unknown forces to-day, electricity and woman, but men can reckon much better on electricity than they can on woman.”
—Josephine K. Henry, U.S. suffragist. As quoted in History of Woman Suffrage, vol. 4, ch. 15, by Susan B. Anthony and Ida Husted Harper (1902)
“There has never been in history another such culture as the Western civilization M a culture which has practiced the belief that the physical and social environment of man is subject to rational manipulation and that history is subject to the will and action of man; whereas central to the traditional cultures of the rivals of Western civilization, those of Africa and Asia, is a belief that it is environment that dominates man.”
—Ishmael Reed (b. 1938)