Nightlife (Pet Shop Boys Album) - Visuals

Visuals

For the promotion of the album, the band adopted a stark new appearance, designed in consultation with theatre designer Ian McNeil. Now, the duo ubiquitously appeared wearing thick, dark eyebrows, inspired by Kabuki theatre; yellow or orange wigs in a variety of hairstyles, inspired by the punk subculture (especially several spiked wigs); and black sunglasses. This was supported by a series of outfits in dark, muted colours, the most deviant of which incorporated culottes, inspired by the attire of samurai, instead of trousers. Photographs involving the costumes were often set in urban environments; the Midland Grand Hotel in Kings Cross, London was used as the setting to debut the look. The costumes were used for promotional photographs, the album cover and liner notes, all the single covers, as well as the Nightlife Tour.

The music video for "I Don't Know What You Want But I Can't Give It Anymore" showed Tennant and Lowe being transformed into their new appearances, though in a fantastical manner: they are operated on by medical laboratory machines, then covered in talcum powder and dressed by monks in a ritual-like manner. Finally, they are given dogs on leashes and released into a "different world", where everyone else is also dressed in exactly the same way. Conceptualised among the band members, McNeil, and director Pedro Romhanyi, the video was created to showcase the costumes. It was visually influenced by the films THX 1138 in the initial transformation sequence (copying many of its shots and props precisely), Ridicule, in the ritualistic dressing-up scene; 2001: A Space Odyssey, in the decor of the living room with an illuminated floor; and A Clockwork Orange, in the outdoor urban setting.

According to Tennant, the costumes helped him to distance himself from the songs, adding to the impersonal nature of Nightlife. In other interviews, he explained that they played into his belief in the need for pop stars to have "bigger than life" public images, and were a reaction against the "naturalistic" look of the 1990s.

Effort was also spent on designing the tour's visuals, with sets designed by famed deconstructivist architect Zaha Hadid. The stage was modular, and could fit in differently-sized venues and be rearranged by the backing singers throughout each concert.