Niche Audience
Technology and many industrial practices changed with the post-network era. There is a new drive for niche audiences because audiences are now in much greater control of what they watch. It is very rare to have a substantial audience watch a program at once, with few exceptions such as American Idol, the Super Bowl and the Olympics. Still, networks do target particular demographics. For example, Lifetime targets women and MTV targets youth. In this context of greater viewer control, networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication. This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages.
In the fashion industry a growing trend is to have shop-in-shop setups where big stores promote niche brands inside to draw in new demographics.
Read more about this topic: Niche Market
Famous quotes containing the words niche and/or audience:
“Fact is Our Lord knew all about the power of money: He gave capitalism a tiny niche in His scheme of things, He gave it a chance, He even provided a first instalment of funds. Can you beat that? It’s so magnificent. God despises nothing. After all, if the deal had come off, Judas would probably have endowed sanatoriums, hospitals, public libraries or laboratories.”
—Georges Bernanos (1888–1948)
“In darkness, and with dangers compast round,
And solitude; yet not alone, while thou
Visit’st my slumbers Nightly, or when Morn
Purples the East: still govern thou my Song,
Urania, and fit audience find, though few.”
—John Milton (1608–1674)