Niche Audience
Technology and many industrial practices changed with the post-network era. There is a new drive for niche audiences because audiences are now in much greater control of what they watch. It is very rare to have a substantial audience watch a program at once, with few exceptions such as American Idol, the Super Bowl and the Olympics. Still, networks do target particular demographics. For example, Lifetime targets women and MTV targets youth. In this context of greater viewer control, networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication. This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages.
In the fashion industry a growing trend is to have shop-in-shop setups where big stores promote niche brands inside to draw in new demographics.
Read more about this topic: Niche Market
Famous quotes containing the words niche and/or audience:
“You’re neither unnatural, nor abominable, nor mad; you’re as much a part of what people call nature as anyone else; only you’re unexplained as yet you’ve not got your niche in creation.”
—Radclyffe Hall (1883–1943)
“Today’s comedian has a cross to bear that he built himself. A comedian of the older generation did an “act” and he told the audience, “This is my act.” Today’s comic is not doing an act. The audience assumes he’s telling the truth. What is truth today may be a damn lie next week.”
—Lenny Bruce (1925–1966)