Niche Audience
Technology and many industrial practices changed with the post-network era. There is a new drive for niche audiences because audiences are now in much greater control of what they watch. It is very rare to have a substantial audience watch a program at once, with few exceptions such as American Idol, the Super Bowl and the Olympics. Still, networks do target particular demographics. For example, Lifetime targets women and MTV targets youth. In this context of greater viewer control, networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication. This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages.
In the fashion industry a growing trend is to have shop-in-shop setups where big stores promote niche brands inside to draw in new demographics.
Read more about this topic: Niche Market
Famous quotes containing the words niche and/or audience:
“They sat together halfway up a cliff
In a small niche let into it, the girl
Brightly, as if a star played on the place,
Paul darkly, like her shadow.”
—Robert Frost (1874–1963)
“The director is simply the audience. So the terrible burden of the director is to take the place of that yawning vacuum, to be the audience and to select from what happens during the day which movement shall be a disaster and which a gala night. His job is to preside over accidents.”
—Orson Welles (1915–1984)