Niche blogging (, /ˈniːʃ/ or /ˈnɪtʃ/) is the act of creating a blog with the intent of using it to market to a particular niche market. While it could be argued that every blog is, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.
Both blogging and niche marketing are not a new concept. However, only in recent years has the concept of a niche blog come into being.
Usually, niche blogs will contain advertisements of some sort (pay-per-click or products or both). In some cases, the purpose of the niche blog is to incite the reader into visiting another website which may then attempt to sell the reader a product or service.
Niche blogs are sometimes referred to as splogs, but this is a misnomer. Even though the desired end result for the niche blogger is to make money, the niche blog itself often contains valuable information. Most pay-per-click advertising is content-sensitive, so it is vital to the niche blogger to have useful content that is related to the chosen niche. Often bloggers allow others to do guest posting on their websites. This generates more revenue and in exchange provides a link back to guest blogger's site.
Read more about Niche Blogging: Features of Niche Blogging
Famous quotes containing the word niche:
“Fact is Our Lord knew all about the power of money: He gave capitalism a tiny niche in His scheme of things, He gave it a chance, He even provided a first instalment of funds. Can you beat that? Its so magnificent. God despises nothing. After all, if the deal had come off, Judas would probably have endowed sanatoriums, hospitals, public libraries or laboratories.”
—Georges Bernanos (18881948)