"Nicey" and "Wifey"
The website's creators, Stuart and Jenny Payne, are best known under their pseudonyms "Nicey" and "Wifey". As the website increased in popularity, Stuart Payne was interviewed in the mainstream press and became "one of the world's most sought-after biscuit critics", with biscuit manufacturers sending him free samples in the hope of a favourable review. Payne's views were sought by the BBC on the launch of the leading American Oreo cookie into the UK.
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