Major Sponsorships
In 2003, Nextel and NASCAR announced a sponsorship agreement to rename NASCAR's top racing series the Nextel Cup beginning in 2004. In 2008, the series was renamed the NASCAR Sprint Cup due to Sprint Nextel's plan to phase out the Nextel brand name. Nextel was also a major sponsor of the now defunct ChampCar team PacWest Racing, which was owned by Craig McCaw's brother Bruce.
Read more about this topic: Nextel Communications
Famous quotes containing the word major:
“Our basic ideas about how to parent are encrusted with deeply felt emotions and many myths. One of the myths of parenting is that it is always fun and games, joy and delight. Everyone who has been a parent will testify that it is also anxiety, strife, frustration, and even hostility. Thus most major parenting- education formats deal with parental emotions and attitudes and, to a greater or lesser extent, advocate that the emotional component is more important than the knowledge.”
—Bettye M. Caldwell (20th century)