Circulation War
Joseph Pulitzer's younger brother Albert founded the New York Morning Journal in 1882. John R. McLean briefly acquired the paper in 1895, but quickly sold it to Hearst. Hearst founded the Evening Journal about a year later.
Hearst entered into a circulation war with the New York World, the newspaper run by his former mentor Joseph Pulitzer and from whom he stole the cartoonists George McManus and Richard F. Outcault. In October 1896, Outcault defected to Hearst's New York Journal. The result of a lawsuit awarded the title Hogan's Alley to the World and The Yellow Kid to the Journal. The Yellow Kid was one of the first comic strips to be printed in color and gave rise to the phrase yellow journalism, used to describe the sensationalist and often dishonest articles, which helped, along with a one-cent price tag, to greatly increase circulation of the newspaper. Many believed that as part of this, aside from any nationalistic sentiment, Hearst may have helped to initiate the Spanish-American War of 1898 to increase sales.
Read more about this topic: New York Journal-American
Famous quotes containing the words circulation and/or war:
“There is probably not more than one hundred dollars in cash in circulation today. That is, if you were to call in all the bills and silver and gold in the country at noon tomorrow and pile them on the table, you would find that you had just about one hundred dollars, with perhaps several Canadian pennies and a few peppermint Life Savers.”
—Robert Benchley (1889–1945)
“Those wars are unjust which are undertaken without provocation. For only a war waged for revenge or defense can be just.”
—Marcus Tullius Cicero (106–43 B.C.)