Circulation War
Joseph Pulitzer's younger brother Albert founded the New York Morning Journal in 1882. John R. McLean briefly acquired the paper in 1895, but quickly sold it to Hearst. Hearst founded the Evening Journal about a year later.
Hearst entered into a circulation war with the New York World, the newspaper run by his former mentor Joseph Pulitzer and from whom he stole the cartoonists George McManus and Richard F. Outcault. In October 1896, Outcault defected to Hearst's New York Journal. The result of a lawsuit awarded the title Hogan's Alley to the World and The Yellow Kid to the Journal. The Yellow Kid was one of the first comic strips to be printed in color and gave rise to the phrase yellow journalism, used to describe the sensationalist and often dishonest articles, which helped, along with a one-cent price tag, to greatly increase circulation of the newspaper. Many believed that as part of this, aside from any nationalistic sentiment, Hearst may have helped to initiate the Spanish-American War of 1898 to increase sales.
Read more about this topic: New York Journal-American
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