Bronies
The Canadian/American animated television show, My Little Pony: Friendship Is Magic, designed to foster sales of Hasbro's toy line, has attracted older teenage and adult fans despite the show's target demographic of young girls and their parents. The fans, who call themselves bronies, have been described as "internet neo-sincerity at its best", unabashedly enjoying the show and challenging the preconceived gender roles that such a show normally carries. As many of these fans are technology-savvy, the brony community have created a large number of derivative works ranging from artwork, stories, music, and video media.
Read more about this topic: New Sincerity