Tour De Fat
Tour de Fat is a bicycle parade and festival sponsored by New Belgium. The events, which take place annually in various large- and medium-sized cities around the West, include music, New Belgium beer, new circus- and vaudeville-type acts, bicycle dance troupes, and the main activist spectacle, a giant group bike ride/parade wherein the participants, many costumed fancifully, ride through town. The activist climax of the tour, however, is the bike trade, in which a local participant transfers the keys and title of their motor vehicle to New Belgium in exchange for a new commuter bike and trailer in order to promote bike riding and sustainability. The "Fat Tire" bike is so strongly associated with New Belgium Breweries that employees of the brewery are given a 'cruiser bike' "like the one pictured on its Fat Tire Amber Ale label" on their one-year anniversary with the company.
Read more about this topic: New Belgium Brewing Company
Famous quotes containing the words tour and/or fat:
“Left Washington, September 6, on a tour through Ohio, Kentucky, Tennessee, Georgia, and Virginia.... Absent nineteen days. Received every where heartily. The country is again one and united! I am very happy to be able to feel that the course taken has turned out so well.”
—Rutherford Birchard Hayes (1822–1893)
“This fat pistache of Belgian grapes exceeds
The total gala of auburn aureoles.
Cochon! Master, the grapes are here and now.”
—Wallace Stevens (1879–1955)