Tour De Fat
Tour de Fat is a bicycle parade and festival sponsored by New Belgium. The events, which take place annually in various large- and medium-sized cities around the West, include music, New Belgium beer, new circus- and vaudeville-type acts, bicycle dance troupes, and the main activist spectacle, a giant group bike ride/parade wherein the participants, many costumed fancifully, ride through town. The activist climax of the tour, however, is the bike trade, in which a local participant transfers the keys and title of their motor vehicle to New Belgium in exchange for a new commuter bike and trailer in order to promote bike riding and sustainability. The "Fat Tire" bike is so strongly associated with New Belgium Breweries that employees of the brewery are given a 'cruiser bike' "like the one pictured on its Fat Tire Amber Ale label" on their one-year anniversary with the company.
Read more about this topic: New Belgium Brewing Company
Famous quotes containing the words tour and/or fat:
“Do you know I believe that [William Jennings] Bryan will force his nomination on the Democrats again. I believe he will either do this by advocating Prohibition, or else he will run on a Prohibition platform independent of the Democrats. But you will see that the year before the election he will organize a mammoth lecture tour and will make Prohibition the leading note of every address.”
—William Howard Taft (1857–1930)
“O fat white woman whom nobody loves,
Why do you walk through the fields in gloves,
When the grass is soft as the breast of doves
And shivering-sweet to the touch?”
—Frances Cornford (1886–1960)