Label Design
New Belgium beer labels are designed by Anne Fitch, a watercolorist.
Kim Jordan, the President of New Belgium Brewery, credits the success of New Belgium Brewery in part on Anne's artwork, "Our beers were good, our labels were interesting to people, and we pretty quickly had a fairly robust following." In 2006, her artwork appeared on each of the over 125 million bottles sold by New Belgium; the company's new brewery will allow the company to double production.
Read more about this topic: New Belgium Brewing Company
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