Shoes
New Balance is one of few shoe manufacturers to offer the majority of its shoes in a wide range of widths, typically men's range from B to 6E with 3 other widths in between (D, 2E, 4E) and one narrower offering (2A). Women's range from 4A to 4E with four widths to choose from in between (2A, B, D, 2E).
New Balance does not give names to the shoes it sells, instead referring to them by a 2, 3, or 4 digit model number. This is done to "place an emphasis on the New Balance philosophy, not any one particular shoe". When a shoe is redesigned, the model number is increased by one. The numbering system originated from the price. The Tracker 320 was $32, the 990 was $99, etc. However, now the model number reflects the category of the shoe such as stability, neutral, lightweight, and motion control. The numbering system allows customers to identify which shoes are in the categories that best fit their needs.
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Famous quotes containing the word shoes:
“I kept in mind that the minute it got too rough, the minute the fourteen-hour days became too long, the minute people started to be naggy and frustrating, I knew that I could walk away and there were over seventy-nine thousand women who would trade shoes with me in a second.”
—Kaye Lani Rae Rafko (b. c. 1968)
“Light she was and like a fairy,
And her shoes were number nine;”
—Percy Montross, U.S. poet. Oh, My Darling Clementine (attributed to Montross)
“A milksop, one that never in his life
Felt so much cold as over shoes in snow.”
—William Shakespeare (1564–1616)