Reception
Reviews for the tour were mostly positive. For instance, the headline for the review in The Guardian declared, "Hell, you've got to love 'em – A million love songs and a happy ending: it's hard not to fall for Take That's own Mamma Mia!" Another Manchester critic's assessment was less enthusiastic: "For a story which could touch upon the post-Factory Manchester music scene, the rise of boy bands and the regeneration of the city after the bomb, Never Forget is surprisingly damp. Writers Guy Jones and Danny Brocklehurst have seemingly taken the money and run on this one, turning in a script which is a bland and childish tale of friendship surviving against the rigours of fame."
Reviews for the West End opening were generally favourable, bestowing particular praise on Karen Bruce’s choreography and the falling rain special effect. Daily Telegraph theatre critic Charles Spencer wrote that it was "not nearly as terrible as I secretly hoped it would be.... rapturously received clearly destined to do a lucrative trade". However, box office returns quickly fell off, and the production lost money.
Read more about this topic: Never Forget (musical)
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