US Law
As of 2006, in 15 of the United States of America, unsolicited goods are deemed to be gifts with no obligation to pay for or return them. Contentious cases of negative option billing often center on unwitting solicitation lost in fine print and the difficultly of reversing a solicitation once made. An example is the class-action lawsuit against Scholastic Corporation by consumers who felt "harassed, deceived, intimidated, and threatened" when they tried to cancel membership.
Read more about this topic: Negative Option Billing
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