History
The Needs Convenience chain developed out of a series of small acquisitions by Sobeys, beginning with the TRA wholesale business in Middleton, Nova Scotia. By the mid-1990s, Needs stores were being branded throughout the Maritime provinces and Newfoundland and Labrador. The Sobeys-owned Green Gables chain was changed over to Needs by the late 1990s as part of a final effort to consolidate the region's up-scale convenience store market.
During the early 2000s, Sobeys experimented with converting several Needs stores to the Sobeys Express brand on a limited trial basis. The trial was unsuccessful and the stores reverted to the Needs brand, however several stores are now being branded as Needs Convenience Extra or Needs Convenience Plus.
Read more about this topic: Needs Convenience
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