NBN Television - Logos

Logos

The original NBN logo was used by the station until 1979., featuring the numeral three inside a ring. The three was used due to the station's frequency allocation, being transmitted on VHF channel 3 from a transmitter atop Mount Sugarloaf near Newcastle. On 22 November 1979 the logo was updated with the letters NBN replacing the numeral three. The blue and green logo coincided with the renaming of the station from Channel Three to the current name, NBN Television, and its parent company renaming from the Newcastle Broadcasting and Television Corporation to NBN Limited.

Despite pressure from the Nine Network to adopt the nine dots, NBN Television retained its logo for a few years after aggregation. However in 1994, NBN added nine dots into a new logo designed similarly to the Nine Network's, and also began using Nine's on-air promotion, with the NBN logo replacing Nine's. In 1998, the dots were changed to spheres.

Three-dimensions were added to the letters NBN in 2002, coinciding with a revamp of the station's on-air identity, concurrently with the Nine Network. On 30 January 2006, the station relaunched its logo to coincide with the Nine Network's fiftieth year of broadcasting. The new logo designed by Bruce Dunlop Associates saw the removal of the nine dots, with a blue square added to behind the letters NBN. However in 2008, the nine dots were reinstated into the logo and the dots are first 3D discs in 2008, then 2D dots in January 2009, then later spheres in September 2009.