Second Life
The MMORPG Second Life, an Internet-based virtual game world, offers its members the option of playing or shopping at a digital replica of the NBA Store. The 3-D virtual replica was launched on May 1, 2007, during the NBA Finals between the San Antonio Spurs and the Cleveland Cavaliers as a way of reaching the global audience and expanding the NBA's business in the virtual world. The virtual NBA Store is part of the NBA's virtual headquarters; other facilities include a T-Mobile arena where player's avatars can take pictures or watch Finals footage on a JumboTron. At the time of its launch, the NBA was the "first professional sports league to unveil a comprehensive headquarters in a virtual world." The virtual store's entrance is modeled after the New York City location, featuring the same double revolving doors and gold NBA lettering.
In 2004, the NBA Live series for home video game consoles introduced an EA NBA Store feature, where players can purchase digital shoes and jerseys with points earned through the completion of in-game tasks.
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Famous quotes containing the word life:
“That man is to be pitied who cannot enjoy social intercourse without eating and drinking. The lowest orders, it is true, cannot imagine a cheerful assembly without the attractions of the table, and this reflection alone should induce all who aim at intellectual culture to endeavor to avoid placing the choicest phases of social life on such a basis.”
—Mrs. H. O. Ward (1824–1899)
“And Manuel embraced his mother and they laughed together: Délira’s laugh sounded surprisingly young; that was because she hadn’t really had the chance to make it heard; life was just not happy enough for that. No, she never had time to use it; she had kept it fresh as can be, like a birdsong in an old nest.”
—Jacques Roumain (1907–1945)