Second Life
The MMORPG Second Life, an Internet-based virtual game world, offers its members the option of playing or shopping at a digital replica of the NBA Store. The 3-D virtual replica was launched on May 1, 2007, during the NBA Finals between the San Antonio Spurs and the Cleveland Cavaliers as a way of reaching the global audience and expanding the NBA's business in the virtual world. The virtual NBA Store is part of the NBA's virtual headquarters; other facilities include a T-Mobile arena where player's avatars can take pictures or watch Finals footage on a JumboTron. At the time of its launch, the NBA was the "first professional sports league to unveil a comprehensive headquarters in a virtual world." The virtual store's entrance is modeled after the New York City location, featuring the same double revolving doors and gold NBA lettering.
In 2004, the NBA Live series for home video game consoles introduced an EA NBA Store feature, where players can purchase digital shoes and jerseys with points earned through the completion of in-game tasks.
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Famous quotes containing the word life:
“Take care! Be on your guard against all kinds of greed; for one’s life does not consist in the abundance of possessions.”
—Bible: New Testament, Luke 12:15.
“Unfortunately, life may sometimes seem unfair to middle children, some of whom feel like an afterthought to a brilliant older sibling and unable to captivate the family’s attention like the darling baby. Yet the middle position offers great training for the real world of lowered expectations, negotiation, and compromise. Middle children who often must break the mold set by an older sibling may thereby learn to challenge family values and seek their own identity.”
—Marianne E. Neifert (20th century)