Second Life
The MMORPG Second Life, an Internet-based virtual game world, offers its members the option of playing or shopping at a digital replica of the NBA Store. The 3-D virtual replica was launched on May 1, 2007, during the NBA Finals between the San Antonio Spurs and the Cleveland Cavaliers as a way of reaching the global audience and expanding the NBA's business in the virtual world. The virtual NBA Store is part of the NBA's virtual headquarters; other facilities include a T-Mobile arena where player's avatars can take pictures or watch Finals footage on a JumboTron. At the time of its launch, the NBA was the "first professional sports league to unveil a comprehensive headquarters in a virtual world." The virtual store's entrance is modeled after the New York City location, featuring the same double revolving doors and gold NBA lettering.
In 2004, the NBA Live series for home video game consoles introduced an EA NBA Store feature, where players can purchase digital shoes and jerseys with points earned through the completion of in-game tasks.
Read more about this topic: NBA Store
Famous quotes containing the word life:
“It is sweet to dance to violins
When Love and Life are fair:
To dance to flutes, to dance to lutes
Is delicate and rare:
But it is not sweet with nimble feet
To dance upon the air!”
—Oscar Wilde (1854–1900)
“A chain is no stronger than its weakest link, and life is after all a chain.”
—William James (1842–1910)