NBA on NBC is the former weekly presentation of National Basketball Association games on the National Broadcasting Company television network from 1955 to 1962, and again from 1990 to 2002. The NBA on NBC succeeded the NBA on CBS. During NBC's partnership with the NBA in the 1990s, the league rose to unprecedented popularity for the sport, with ratings surpassing the days of Magic Johnson and Larry Bird in the mid-eighties.
Read more about NBA On NBC: Announcers, Statistics, Comcast SportsNet
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“Whether lawyer, politician or executive, the American who knows what’s good for his career seeks an institutional rather than an individual identity. He becomes the man from NBC or IBM. The institutional imprint furnishes him with pension, meaning, proofs of existence. A man without a company name is a man without a country.”
—Lewis H. Lapham (b. 1935)