Natural Products Association - Mission and Vision

Mission and Vision

According to the association, it serves "as the leading voice of the natural products industry." The Natural Products Association advocates "for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products." According to NPA's vision statement, "The Natural Products Association strives to achieve a broader, more accessible marketplace for natural products that will improve the quality of life for consumers worldwide."

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