National Payroll Week - Awareness

Awareness

The NPW slogan, AMERICA WORKS BECAUSE WE’RE WORKING FOR AMERICA illustrates the importance of the payroll withholding system to the American way of life. The week celebrates the unique partnership among America's workers, companies, the payroll professionals who pay us, and critical government programs their contributions support such as social security, Medicare, fair labor standards, and child support. Through the payroll withholding system, payroll professionals contribute, collect, report and deposit approximately $1.7 trillion, or 64.2%, of the annual revenue of the U.S. Treasury.

To build awareness of the important role payroll professionals play in America’s economy, the American Payroll Association employs a number of methods including extensive media and advertising campaigns. Media pushes have resulted in highly visible placements for the campaign, including stories in the Associated Press, on the CBS Early Show, and many other outlets. The annual advertising campaign promotes NPW in leading publications, websites and TV stations before and during National Payroll Week.