Awareness
The NPW slogan, AMERICA WORKS BECAUSE WE’RE WORKING FOR AMERICA illustrates the importance of the payroll withholding system to the American way of life. The week celebrates the unique partnership among America's workers, companies, the payroll professionals who pay us, and critical government programs their contributions support such as social security, Medicare, fair labor standards, and child support. Through the payroll withholding system, payroll professionals contribute, collect, report and deposit approximately $1.7 trillion, or 64.2%, of the annual revenue of the U.S. Treasury.
To build awareness of the important role payroll professionals play in America’s economy, the American Payroll Association employs a number of methods including extensive media and advertising campaigns. Media pushes have resulted in highly visible placements for the campaign, including stories in the Associated Press, on the CBS Early Show, and many other outlets. The annual advertising campaign promotes NPW in leading publications, websites and TV stations before and during National Payroll Week.
Read more about this topic: National Payroll Week
Famous quotes containing the word awareness:
“The awareness that health is dependent upon habits that we control makes us the first generation in history that to a large extent determines its own destiny.”
—Jimmy Carter (James Earl Carter, Jr.)
“AIDS occupies such a large part in our awareness because of what it has been taken to represent. It seems the very model of all the catastrophes privileged populations feel await them.”
—Susan Sontag (b. 1933)
“The toddler’s wish to please ... is a powerful aid in helping the child to develop a social awareness and, eventually, a moral conscience. The child’s love for the parent is so strong that it causes him to change his behavior: to refrain from hitting and biting, to share toys with a peer, to become toilet trained. This wish for approval is the parent’s most reliable ally in the process of socializing the child.”
—Alicia F. Lieberman (20th century)