Awareness
The NPW slogan, AMERICA WORKS BECAUSE WE’RE WORKING FOR AMERICA illustrates the importance of the payroll withholding system to the American way of life. The week celebrates the unique partnership among America's workers, companies, the payroll professionals who pay us, and critical government programs their contributions support such as social security, Medicare, fair labor standards, and child support. Through the payroll withholding system, payroll professionals contribute, collect, report and deposit approximately $1.7 trillion, or 64.2%, of the annual revenue of the U.S. Treasury.
To build awareness of the important role payroll professionals play in America’s economy, the American Payroll Association employs a number of methods including extensive media and advertising campaigns. Media pushes have resulted in highly visible placements for the campaign, including stories in the Associated Press, on the CBS Early Show, and many other outlets. The annual advertising campaign promotes NPW in leading publications, websites and TV stations before and during National Payroll Week.
Read more about this topic: National Payroll Week
Famous quotes containing the word awareness:
“During the first formative centuries of its existence, Christianity was separated from and indeed antagonistic to the state, with which it only later became involved. From the lifetime of its founder, Islam was the state, and the identity of religion and government is indelibly stamped on the memories and awareness of the faithful from their own sacred writings, history, and experience.”
—Bernard Lewis, U.S. Middle Eastern specialist. Islam and the West, ch. 8, Oxford University Press (1993)
“The awareness of the all-surpassing importance of social groups is now general property in America.”
—Johan Huizinga (1872–1945)
“It is the awareness of unfulfilled desires which gives a nation the feeling that it has a mission and a destiny.”
—Eric Hoffer (1902–1983)