Advertising Campaign
The NCBA is the group responsible for the ad campaign run in the U.S. using the slogan "Beef. It's What's for Dinner" Music from the ballet Rodeo by Aaron Copland is used in the radio and television commercials. On January 21, 2008, Matthew McConaughey became the current spokesman of the organization, having taken over from Sam Elliott and the late Jim Davis and Robert Mitchum.
Read more about this topic: National Cattlemen's Beef Association
Famous quotes containing the words advertising and/or campaign:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“Now, Mr. President, we don’t intend to trouble you during the campaign but after you are elected, then look out for us!”
—Susan B. Anthony (1820–1906)