Advertising Campaign
The NCBA is the group responsible for the ad campaign run in the U.S. using the slogan "Beef. It's What's for Dinner" Music from the ballet Rodeo by Aaron Copland is used in the radio and television commercials. On January 21, 2008, Matthew McConaughey became the current spokesman of the organization, having taken over from Sam Elliott and the late Jim Davis and Robert Mitchum.
Read more about this topic: National Cattlemen's Beef Association
Famous quotes containing the words advertising and/or campaign:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The war on privilege will never end. Its next great campaign will be against the privileges of the underprivileged.”
—H.L. (Henry Lewis)