Community Support and Sponsorship
From the 1950s through the demise of the National Brewing Company in 1978, the brewery was involved in many athletic sponsorships. Early involvements included bowling and golf tournaments held in the Baltimore metro area. During the 1950s and 1960s, National Beer sponsored the PGA Eastern Open Invitational held at the Mt Pleasant Golf Course in Baltimore. Beginning in the late 1960s, National Beer began sponsoring the National Beer Brewers softball team, composed primarily of Baltimore Clippers hockey players. Though the brand lost a great deal of local market share in the 1970s, 1980s, and 1990s (due mainly to the overwhelming media blitz of Anheuser-Busch) there has been a resurgence of interest in "Natty Boh" in recent years, particularly among younger beer drinkers.
National Bohemian has recently become the marquee sponsor of the minor league soccer team Baltimore Bohemians.
Read more about this topic: National Bohemian
Famous quotes containing the words community and/or support:
“The peace loving nations must make a concerted effort in opposition to those violations of treaties and those ignorings of humane instincts which today are creating a state of international anarchy and instability from which there is no escape through mere isolation or neutrality.... When an epidemic of physical disease starts to spread, the community approves and joins in a quarantine of the patients in order to protect the health of the community against the spread of the disease.”
—Franklin D. Roosevelt (1882–1945)
“Well of all things in the world, I don’t suppose anything can be so dreadful as a public wedding—my stars!—I should never be able to support it!”
—Frances Burney (1752–1840)