Revival
With AMC's focus on economical automobiles, management saw an opportunity with the economic recession of 1958 to revive the small 100 in (2,540 mm) wheelbase Nash Rambler. The automaker had retained the old tooling and the old model would fit between the bigger 108 in (2,743 mm) wheelbase family-sized Ramblers and the imported two-seat 85 in (2,159 mm) wheelbase Nash Metropolitan. This would be a smaller and more efficient alternative to the standard-sized cars that were marketed by the domestic Big Three at that time. The old Nash design was slightly modified and used for AMC's "new" 1958 Rambler American.
Read more about this topic: Nash Rambler
Famous quotes containing the word revival:
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—Angela Carter (1940–1992)
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