Narrative Paradigm - Utility

Utility

Narrative theory has been widely applied within the field of communication, although not specifically. Those who have used narrative theory within their research refer to it as a general way of looking at communication. Fisher’s theory has been applied to organizational communication, family interaction, racism, and advertising. One example of a study that used narrative theory more directly was conducted by L.D. Smith in 1984. Smith looked at the fidelity and coherence of narratives presented at Republican and Democratic Party platforms and found that despite obvious differences, each party was able to maintain coherence and fidelity by being consistent in both structure and overarching party values (Smith, 1989).

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Famous quotes containing the word utility:

    Moral sensibilities are nowadays at such cross-purposes that to one man a morality is proved by its utility, while to another its utility refutes it.
    Friedrich Nietzsche (1844–1900)