Narcissism - Narcissism and Popular Culture

Narcissism and Popular Culture

According to recent cultural criticism, Narcissus has replaced Oedipus as the myth of our time. Narcissism is now seen to be at the root of everything from the ill-fated romance with violent revolution to the enthralled mass consumption of state-of-the-art products and the 'lifestyles of the rich and famous'

“ ” Jessica Benjamin (2000), "The Oedipal Riddle," p. 233

It is a habitual observation that an integral facet of the consumerist and media-suffused culture of the present is the ubiquity of self-regard and self-absorption. This claim finds apparent confirmation in the pervasive fascination with celebrity and fame, the frequency with which "reality" programs populate the television schedules, and the growth of an online culture in which digital media and the "will-to-fame" are generating a "new era of public narcissism is mutating with new media forms." In this analysis, narcissism, rather than being the pathologized property of a discrete personality type, has been asserted as a constituent cultural feature of an entire generation since the end of World War II.

Supporting the contention that American culture has become more narcissistic and that this is increasingly reflected in its cultural products is an analysis of US popular song lyrics between 1987 and 2007. This found a growth in the use of first-person singular pronouns, reflecting a greater focus on the self, and also of references to antisocial behavior; during the same period, there was a diminution of words reflecting a focus on others, positive emotions, and social interactions. Similar patterns of change in cultural production are observable in other Western states. A linguistic analysis of the largest circulation Norwegian newspaper found that the use of self-focused and individualistic terms increased in frequency by 69 per cent between 1984 and 2005 while collectivist terms declined by 32 per cent. References to narcissism and self-esteem in American popular print media have experienced vast inflation since the late 1980s. Between 1987 and 2007 direct mentions of self-esteem in leading US newspapers and magazines increased by 4,540 per cent while narcissism, which had been almost non-existent in the press during the 1970s, was referred to over 5,000 times between 2002 and 2007.

Cross-cultural studies of differences in narcissism are rare. Instead, as there is a positive association between narcissism and individualism and a negative one between it and collectivism, these traits have been used as proxies for narcissism in some studies. This approach, however, risks the misapplication of the concepts of individualism and collectivism to create overly-fixed, "caricature-like", oppositional categories. Nonetheless, one study looked at differences in advertising products between an individualistic culture, America, and a collectivist one, South Korea. In American magazine advertisements, it found, there was a greater tendency to stress the distinctiveness and uniqueness of the person; conversely the South Korean ones stressed the importance of social conformity and harmony. This observation holds true for a cross-cultural analysis across a wide range of cultural outputs where individualistic national cultures produce more individualistic cultural products and collectivist national cultures produce more collectivist national products; these cultural effects were greater than the effects of individual differences within national cultures.

• Jay Gatsby, the titular character of F. Scott Fitzgerald's 1925 novel The Great Gatsby, "an archetype of self-made American men seeking to join high society," has been described as a "pathological narcissist" for whom the "ego-ideal" has become "inflated and destructive" and whose "grandiose lies, poor sense of reality, sense of entitlement, and exploitive treatment of others" conspire toward his own demise.
• In the film To Die For, Nicole Kidman's character wants to appear on television at all costs, even if this involves murdering her husband. A psychiatric assessment of her character noted that she "was seen as a prototypical narcissistic person by the raters: on average, she satisfied 8 of 9 criteria for narcissistic personality disorder... had she been evaluated for personality disorders, she would receive a diagnosis of narcissistic personality disorder."
• Johnny Bravo, from the show of the same name, has narcissistic behaviors toward himself and of women he sees around him.