Mythologisation and Cultural Studies
In writing about the process of mythologisation, Barthes refers to the tendency of socially constructed notions, narratives, and assumptions to become "naturalised" in the process, that is, taken unquestioningly as given within a particular culture. Barthes finishes Mythologies by looking at how and why mythologies are built up by the bourgeoisie in its various manifestations. He returns to this theme in later works including The Fashion System.
Read more about this topic: Mythologies (book)
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