Renovation
Over ten years had passed before any updates to the mall would take place. In those ten years, Myrtle Beach had grown extensively, and Briarcliffe Mall had opened in the Briarcliffe Acres area. To compete with shopping in the area, Myrtle Square Mall underwent a renovation. In the spring of 1985, Burroughs and Chapin began a renovation process that would take two months, beginning in February and ending in April. Some of the changes made included four additional kiosks. New stores appeared, including P-Nut Shak, Incredible Chocolate Chip Cookie Company, Things Remembered, and Nautical but Nice. In addition, all trees were replaced, and new flooring was installed. Several stores also received extensive renovations.
The large clock remained in the mall following the renovations. It, too, was updated. According to Burroughs and Chapin officials, the clock had received a large amount of use and attention that was not originally planned. Burroughs and Chapin also updated the original clock design to better accommodate shoppers.
Read more about this topic: Myrtle Square Mall
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“Postmodernity is the simultaneity of the destruction of earlier values and their reconstruction. It is renovation within ruination.”
—Jean Baudrillard (b. 1929)
“Forgetfulness is necessary to remembrance. Ideas are retained by renovation of that impression which time is always wearing away, and which new images are striving to obliterate. If useless thoughts could be expelled from the mind, all the valuable parts of our knowledge would more frequently recur, and every recurrence would reinstate them in their former place.”
—Samuel Johnson (1709–1784)