Background
Costello (born Declan MacManus) had been performing in clubs and pubs in Liverpool and London since 1970 and had created some demo tapes, but he had had little success in obtaining a recording contract. When Stiff Records was founded in 1976, Costello submitted his demos there and found some interest, but initially they wanted him as a songwriter for Dave Edmunds. Edmunds, however, was reluctant, so the company had Costello and Clover re-record some of his songs, with Lowe producing, to try to persuade him. The new recordings were good enough on their own for Stiff Records to abandon that idea.
The label then suggested that he share a debut album with Wreckless Eric, but Costello had written enough songs, most of them at home late at night so as not to wake his wife and young son or on the Underground while commuting to work, to have an entire album of his own. Costello called in sick to his day job (as a data-entry clerk) in order to rehearse and record the album with Clover, which was cut in a series of six four-hour sessions for about £1,000.
Costello stayed at his day job as the first two singles, "Less Than Zero" and "Alison", were pre-released without much success. Finally, the label decided to release the album in the summer of 1977, and he was asked to quit his job and become a professional musician. Stiff Records would match his office wages and gave him a record advance of £150, an amp, and a tape recorder. Three weeks after its release, Costello was on the cover of a music paper. He described this situation as being "an overnight success after seven years."
Read more about this topic: My Aim Is True
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