Music (Madonna Album) - Promotion

Promotion

At the MTV Europe Music Awards 2000, Madonna performed "Music" while wearing a T-shirt with "Kylie Minogue" written on it. To promote Music, Madonna made two concerts titled Don't Tell Me Promo Tour. The first of these, was on November 5, 2000 at Roseland Ballroom in New York City, and the other on November 29, 2000 at Brixton Academy in London. Accompanying musicians performing with Madonna were; Mirwais Ahmadzaï on guitar and longtime backing singers Niki Haris and Donna DeLory. The costumes for the show and the set was designed by Dolce & Gabbana. Songs performed included "Impressive Instant", "Runaway Lover", "Don't Tell Me", "What It Feels Like for a Girl", and "Music". In the performance of New York, she wore a T-shirt with "Britney Spears" written on it. Madonna's performance at Brixton Academy was shown via the internet to an estimated 9 million viewers across the world. The song "Holiday" was added to the setlist. The singer Richard Ashcroft and the Scottish band Texas opened the concert. Madonna's performance at Brixton Academy was the last of some concert's webcasts of website MSN.co.uk that also included Paul McCartney's return to the Cavern Club - dentainer of the previous record, that was watched by 3 million people. In February 21, 2001, she performed "Music" on the Grammy Awards.

To promote Music and Ray of Light, Madonna embarked on her fifth concert tour, the Drowned World Tour. It started in June 2001 and was Madonna's first tour in eight years since The Girlie Show World Tour (1993). The tour was to be started before the year 2000, but she had become pregnant with her son Rocco Ritchie, released Music that year, and married Guy Ritchie in December 2000. When Madonna finally decided to go on the tour, time was short and she had to prepare the show within three months. Auditioning for the dancers started around March 2001. Jamie King was signed up as the creative director and the choreographer of the show. The tour was divided into five segments, namely punk, geisha, cowboy, Latin and ghetto. Each segment represented a phase of Madonna's career. Several changes were made to the final shows in Los Angeles after the September 11 attacks: Madonna wore an American flag kilt during the show's opening segment as a display of patriotism, the closing of "Mer Girl" (part II) was altered to remove the staged shooting of a character; Madonna instead put the gun down, hugged him and they left the stage together. The macabre cannibalism-themed "Funny Song" was removed.

The Drowned World Tour received positive reviews. The tour was a commercial success, grossing a total of US$75 million, and it was the top concert tour of a solo artist in 2001. The tour received the Major Tour of the Year and Most Creative Stage Production awards nominations at the 2001 Pollstar awards, but lost them to U2. The concert was broadcast live on HBO from The Palace of Auburn Hills in Auburn Hills, Michigan on August 26, 2001. "Gone" was performed for the television broadcast and DVD release. The Drowned World Tour 2001 DVD was released in all regions on November 13, 2001. Like the original airing of the show, the DVD received very good reviews. The photographs used on the DVD packaging were taken by Madonna's friend Rosie O'Donnell.

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Famous quotes containing the word promotion:

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