Munch's Make Believe Band
Chuck E. Cheese's (formerly Chuck E. Cheese's Pizza Time Theatre and Chuck E. Cheese's Pizza) is a chain of American family entertainment centers. Chuck E. Cheese's is the main brand of CEC Entertainment, Inc., (NYSE: CEC) with its headquarters in Irving, Texas.
The concept is a sit-down pizza restaurant, complemented by arcade games, amusement rides, an animatronic show, and other diversions, such as climbing equipment, tubes, and slides − all mainly directed at younger children. The brand is represented by Chuck E. Cheese, an anthropomorphic rat.
The company was founded as Chuck E. Cheese's Pizza Time Theatre by Nolan Bushnell in 1977, officially being labeled as the first family restaurant to integrate food, animated entertainment, and an indoor arcade. Pizza Time Theatre and Showbiz Pizza Place merged in 1984, bringing both concepts under the wing of Showbiz Pizza Time, Inc. In 1991–92, Showbiz Pizza Time, Inc. unified the two brands into Chuck E. Cheese's Pizza. In 1994, Chuck E. Cheese's Pizza underwent a redesign, changing to Chuck E. Cheese's by 1995. In 1998, Showbiz Pizza Time, Inc. was renamed to CEC Entertainment, Inc. In 2007, the company celebrated its 30th anniversary, and as of May 2009, it operates 542 restaurants.
Read more about Munch's Make Believe Band: Corporate History
Famous quotes containing the words munch and/or band:
“I had rather munch a crust of brown bread and an onion in a corner, without any more ado or ceremony, than feed upon turkey at another man’s table, where one is fain to sit mincing and chewing his meat an hour together, drink little, be always wiping his fingers and his chops, and never dare to cough nor sneeze, though he has never so much a mind to it, nor do a many things which a body may do freely by one’s self.”
—Miguel De Cervantes (1547–1616)
“What passes for identity in America is a series of myths about one’s heroic ancestors. It’s astounding to me, for example, that so many people really seem to believe that the country was founded by a band of heroes who wanted to be free. That happens not to be true. What happened was that some people left Europe because they couldn’t stay there any longer and had to go someplace else to make it. They were hungry, they were poor, they were convicts.”
—James Baldwin (1924–1987)