Public Reception
MTV Latin America, like other MTV channels around the world, has been one of the first television channels to receive criticisms, largely from their own viewers. While many criticisms apply to MTV as a whole, some criticisms apply specifically to MTV Latin America. One reason for these criticisms is that certain videos and reality shows on MTV Latin America are not censored.
One of the main criticisms against MTV Latin America is that it is merely a commercial channel, whose broadcasting of videos is based on only economic interests and not on audience requests. MTV has been accused of being excessively commercial and an advertising tool for major music corporations. MTV has undermined the importance of the music itself, replacing it with merely a visual esthetic. This creates a negative public image for MTV.
As well, MTV has recently been criticized for broadcasting too many reality shows, distancing itself from its original purpose, which was to broadcast musical programming. MTV has argued that these shows include music from current artists in their soundtrack, such as Laguna Beach. This show in particular has caused great controversy among viewers as it offers content completely unrelated to music.
Another criticism against MTV is that the channel spreads and promotes inappropriate behaviour among youth, in both music videos and shows. Some controversial content include sex, early pregnancy, general violence, use of drugs, daily drinking and smoking habits of celebrities and domestic violence.
A final criticism, exclusive to MTV Latin America, relates to the form in which titles are presented on the screen, which usually includes a variety of orthographical errors such as missing accents and use of exclamation and question marks. Critics argue that these errors do not aid in didactic learning for viewers, the majority of which are youth.
However, MTV Latin America has also made many positive achievements. Between 2005 and 2006, MTV broadcast a campaign entitled “Don’t Kill the Music”, which aimed to broadcast a message of awareness to youth about music in general. As well the channel has created various projects to help independent Hispanic bands and musical artists.
Read more about this topic: MTV (Latin America)
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